As the Eras Tour winds down, media attention on Taylor Swift is only ramping up. 

“The Swift Effect,” a four-part docuseries about Swift’s enormous cultural impact, began streaming Monday on Peacock. It’s an exploration of the vast economic impact Taylor Swift’s brand has through not only music but in fashion, sports, education and philanthropy,” per the show’s description.

“For me, Taylor Swift is like our Princess Diana here in America,” TV personality Mario Lopez says in one episode. “She is royalty and she truly is beloved by all, and I think put on a certain pedestal that we haven’t seen since Michael Jackson, to be quite honest. And she is just at the peak of all her powers right now.” 

The first two episodes, each 21 minutes long, cover how Swift has impacted the music industry and attention on the NFL, respectively. (One NFL employee highlights how impossible it now is to get hands on a Travis Kelce jersey — even for those on the NFL’s payroll.) 

For me, Taylor Swift is like our Princess Diana here in America

Episodes three and four will be available for streaming in January, director, producer and editor Cody Broadway tells Taypedia. The first two episodes will air the weekend of December 7th and 8th on NBC (Broadway suggests checking your local listings, as different markets will vary). 

All four episodes will air “the full month of January after SNL” on NBC. More information on international showings will be available at a later date, he adds.